I didn't jump on the 2016 trend but it got me curious.
I scrolled through my photo gallery, reminded myself though I've aged through the years, how much I've grown. I also reminded me how much I miss my yellow lab 'Macy' who is no longer with us.
I then stumbled upon a picture I took, I'm guessing during my time as Global Digital Leader at GE (General Electric) probably at a planning session or a conference where I was speaking at.
My main message was this: "Every marketer needs to think and behave like a Behaviourist, a Technologist and a Business Owner" - Gerald Ang (2016)

These three pillars still stand today and perhaps even more so with AI and the way things are changing in organisations.
In the past, leadership success could be explained by expertise and experience. Today’s leaders operate in systems defined by speed, ambiguity, and constant reinvention.
In this environment, performance no longer depends on what leaders know, but on how well they understand human behaviour, technology, and economic reality working in one simultaneous cycle.
The Behaviourist
Leaders who think like behaviourists understand that incentives, norms, emotions, and identity drive outcomes more than plans. They understand people. Their strengths, the culture (“how we do things around here”), and individuals with their own aspirations and lives beyond work.
Culture is not values written on a wall or some 'corporate guidebook'. We’ve all seen leaders point to those values and still struggle to translate them into action.
Leaders who understand behaviour design environments where the right behaviours are clearly exemplified, consistently encouraged, and deliberately nurtured.
This is how culture translates into performance.
The Technologist
Leaders who think like technologists understand that technology is no longer a support function. It will eventually shape behaviour, how work gets done and how decisions are made.
Leaders don’t need to understand all the platforms and tools but what leaders need is the ability to understand the impact and provide solid judgment.
They understand how tools—especially AI—change speed, accountability, and decision quality. They are clear about what should be automated and where human thinking still matters. The leverage technology and redefine what the human tasks should look like.
Through technology, a savvy leader understands that higher value human tasks are what we should strive for as we 'out source' lower value human tasks which used to be done my humans are now done by machines.
Leaders need to remember that technology reshapes behaviour and power inside organisations.
The Business Owner
Leaders who think like business owners understand that headcount and resources are investments, not entitlements. In tighter environments, the real question is understanding “What can we deliver with what we already have?”
Entrepreneurs and business owners operate under constraint by default. They simplify problems, reuse capability creatively, and focus on outcomes rather than roles. Creating roles creates layers so this should critically assessed before it is even raised in the organisation. This forces clarity, sharper priorities, and faster decisions.
Leaders with this mindset stop treating headcount as the first solution.
They redesign work, question assumptions, and look for leverage before asking for more. This isn’t about doing more with less, it’s about doing the right work with discipline.
In the years ahead, leaders who can think like owners inside organisations will outperform those who simply ask for more resources.
With a business owner mindset, constraint becomes advantage.
I hope these three pillars gives you something to think about.
And no, I still won't be jumping on the 2016 trend. These precious memories remain close to my heart. And I still miss Macy every day.
Have a great day ahead. Thank you for reading.

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