Strong Teams Aren’t Built on Strategy Alone

Gerald Ang
Gerald Ang
April 9, 2025
5 min read
Discover how strengths-based coaching builds alignment and better teams.
Discover how strengths-based coaching builds alignment and better teams.

You’ve probably been part of a high-functioning team, one where things just flowed and clicked. One that we all felt great. Positively challenged and energised. Thankfully, I’ve been in a few teams like this throughout my career.

Not just because everyone was smart or experienced, but because there was mutual respect, trust, and a rhythm in how things got done. We all felt great to be part of a solid team.  We covered each other, got each other’s backs and didn’t feel the need to prove ourselves.  

And yet, I meet so many leadership teams that have a clear strategy but still struggle with performance. They’ve got the goals, the org charts, and the smart people. But something's just…. a little off.

More often than not, it’s not a strategy issue, it’s a behavioural one.

You can align on the what, but if there’s no alignment on the how. How decisions get made, how conflict gets addressed, and how feedback is shared, teams will keep circling the same frustrations.

As Lee Kuan Yew once said, “A nation is great not by its size alone. It is the will, the cohesion, the stamina, the discipline of its people.”

Swap “nation” for “team” and it still holds.

Strategy Without Shared Behaviour Is Just Noise

• Many teams operate on assumed behaviour.

• They assume others will speak up when something’s not working.

• They assume alignment means agreement.

• They assume silence means consent. It doesn’t.

• What looks like a misalignment in outcomes is often a breakdown in expectations, communication, and shared standards.

• The highest-performing teams don’t leave behaviour to chance; these performing teams name it, they model it, and they revisit it.

Where Strengths and Coaching Shift the Game

Whenever I work with teams using CliftonStrengths®, what we uncover isn’t just a list of talents. We discover why tension exists between certain individuals. We clarify why certain conversations get stuck. We shift from labelling personality to exploring how each person contributes, leads, and collaborates best.

It’s not fluffy. It’s foundational.

As Gary Vaynerchuk says, “Self-awareness is being able to accept your weaknesses while focusing all of your attention on your strengths.”

That’s how leadership grows. That’s how teams evolve.

And when paired with real coaching: not advice-giving, not cheerleading, but reflective, strategic coaching led by someone who’s walked the business floor, you start seeing real movement.

• Better decisions.
• Clearer roles.
• More honest conversations.
• Fewer assumptions.
• More flow.

The Ask Isn't “Are You Performing?” It’s “How Are You Showing Up?”

The work is not just hitting goals. It’s about building a team culture where high performance isn’t forced, it’s enabled. That’s where strengths-based coaching and leadership development can help. Not as a quick fix, but as a real, human process.

If you're looking to bring more clarity, collaboration, and confidence to how your team works, I run customised CliftonStrengths® workshops, leadership coaching, and facilitation programmes for MNCs and creative businesses. Reach out to me, Gerald Ang, if you’d like to explore how we can work together.

Share this post

Be Wild & Wise Today

Are you ready to unlock your strengths and achieve personal or professional growth? Whether you need help with personal branding, team alignment, or strengths-based coaching, Wild & Wise is here to guide you. Book your free consultation and take the first step towards your transformation.

Subscribe to our newsletter

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.